Always Looking For Another

It's real! And I WANT ONE! Geneva 2011: Alfa Romeo 4C - BBC Top Gear

Confirmation that Alfa will be back in 2012. Alfa Romeo is not for sale, Fiat chairman says - AutoWeek Magazine

Alfa Romeo, a look the company's 100 years - AutoWeek Magazine

Marchionne's dilemma: To sell or not to sell Alfa? From AutoWeek/Automotive News. The pros and cons of selling Alfa Romeo to the Germans! This is a big business decision. They are talking about 2-3 Billion euros. One solution posed is for Fiat not selling Alfa, but some of manufacturing companies, which would net the 2 billion that Fiat needs to get free of it's huge debt burden.

I went to the Best of France and Italy show last weekend and had a great time.  It was Italian sensory overload.  We had over 150 Alfas alone and by some accounts there were 400 cars at Woodley Park in Encino.  By far the largest informal car show anywhere.  The atmosphere was one of camraderie and appreciation of all marques without any of the snobbery of judged shows or concours d'elegance outings, not that I don't like those show also, I do, but this one was special.  The cars that were shown were mostly drivers, some more than others, but all fun. Here's my photo album of the show and it is by no means comprehensive.

Video of this year's Concorso as seen through the AutoWeek eyes. VIDEO: The 2010 Concorso Italiano

Volkswagen wants Alfa Romeo, but Fiat doesn't want to sell I'm not sure what to make of this article. Should Fiat sell Alfa to ensure a better bottom line for the corporation? If past actions are examined, the Italians would rather "die than sell Alfa Romeo to the Germans", they nationalized the company rather than let it go bankrupt. But would the marque flourish if given the infusion of VW marketing and design? Would it become more Germanic in character and less Italian? Has Lamborghini suffered under the VW ownership?

Building a business around Alfa lust  -- Greg Migliore from Autoweek. After a hundred years, the Alfa marque still generates the passion for the cars. Looking forward to the next generation of cars and the next generation of Alfisti!

Just read that Fiat may be buying into Chrysler, which means the Alfa marque may be sold through the Chrysler Dodge dealership network.   Autoweek reports

Alfa Romeo is ramping up the campaign for the Mi.To; their model to compete with the Mini. Check out their new blog at Mi.To . You might even win a trip to see the car in Italy or a tour of the factory! The article in Autoweek, Alfa Blog Chats up the Mi.To mentions the possibility of four turbocharged engines !