Monday, August 23, 2010

Volkswagen wants Alfa Romeo, but Fiat doesn't want to sell

Volkswagen wants Alfa Romeo, but Fiat doesn't want to sell

I'm not sure what to make of this article. Should Fiat sell Alfa to ensure a better bottom line for the corporation? If past actions are examined, the Italians would rather "die than sell Alfa Romeo to the Germans", they nationalized the company rather than let it go bankrupt. But would the marque flourish if given the infusion of VW marketing and design? Would it become more Germanic in character and less Italian? Has Lamborghini suffered under the VW ownership?

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